Henri-Lloyd, one of the oldest and most respected marine clothing brands in the world, has chosen Atlantic Marketing Company, headquartered in Stonington, CT, to represent the company’s technical marine products in the United States and Canada.
“Henri-Lloyd is widely recognized as one of the most trusted and strongest brands in the world,” said Atlantic Marketing President, Brandon Flack. “It’s a unique opportunity to be part of such an iconic company at a time when they are redefining technical outerwear in our market. We are pleased to be able to offer our customers the opportunity to add Henri-Lloyd’s unique assortments in time for the 2020 boating season.”
“We are excited to have Atlantic Marketing represent Henri-Lloyd in the States and Canada,” said Jonas Andersson, the company’s CEO. “Brandon and his team bring a wealth of knowledge and impeccable credentials from the marine technical clothing space. They have a proven track record of success in creating winning relationships with their retail partners. As a heritage brand, now entering a second phase of the comeback, we are genuine in our belief in building strong customer relationships. A strong relationship is based on an honest dialog about what has worked well and not so well in the past. By enlisting Atlantic Marketing, we will create something really special here for many years to come.”
Founded in 1963, Henri-Lloyd became famous through its relentless pursuit of innovation and quality, making products for yachtsmen and women around the world. The original, innovative designs remain the template for all modern waterproof performance clothing. In the 1980s, the highly influential youth movement of the Milanese Paninari adopted the Original Consort Jacket as its uniform and Henri-Lloyd became a credible lifestyle brand across Europe overnight.
Atlantic Marketing Company is one of the oldest and largest marine manufacturer representative firms in the U.S. and Canada. Marine distributors and dealers interested in Henri-Lloyd products should call +1.860.535.8292 or email amoffice@amconet.com. ■
